Know the standards
before you hire us.

Built for Canadian healthcare

Our work is built for Canadian dental practices, specialist clinics, medical aesthetics clinics, and pharmacies. We plan around your province, profession, services, and patient journey.

What you can ask to see

• Plan built for your clinic and services
• Separate patient and referral paths when needed
• Canadian language, market assumptions, and review requirements

Advertising and privacy review

Marketing materials must be truthful, supportable, and reviewed against the rules that apply to the clinic. We account for the Competition Act, applicable privacy law, CASL for commercial electronic messages, platform policy, and professional-college advertising rules.

What you can ask to see

• Clinic approval for clinical and regulated claims
• Consent and approved-use checks for patient images and testimonials
• No guaranteed patient outcomes or unsupported performance claims
• Legal or regulatory counsel engaged by the clinic when required

Proof you can verify

We do not present examples as client results or publish results without verification and permission. You can inspect the strategy, campaigns, tracking, workflows, and decisions behind the work.

What you can ask to see

• Examples clearly labelled as examples
• Named case studies only with client approval
• Goal, timeframe, work, and measured result shown together

Clear limits on patient data

Marketing systems track new inquiries and campaign performance. They do not replace your clinical record. Access, consent, retention, and vendor use must match the information being handled.

What you can ask to see

• CRM source and inquiry tracking
• GA4, Tag Manager, call, form, and offline booking events where appropriate
• Role-based access and server-side credentials
• No clinical details in advertising or general marketing tools

Reporting tied to bookings

We define success before launch and connect marketing activity to clinic results. Monthly reporting explains what changed, why it matters, and what happens next.

What you can ask to see

• Qualified inquiries, bookings, attendance, and conversion
• Acquisition cost by service and location
• Offline booking results connected to campaign reporting
• A visible testing log and monthly action list

Named people and clear ownership

The people presented during the sale remain visible after kickoff. Every account needs a named senior lead, named delivery owners, a meeting rhythm, and a clear escalation path.

What you can ask to see

• Named account lead and delivery roles
• Responsibilities confirmed at kickoff
• Regular working and leadership reviews
• Limits and outside dependencies stated before approval

Controlled use of AI

AI may help with research, drafts, analysis, and reporting. It does not approve clinical claims, replace professional judgment, or receive patient clinical information. A person reviews any AI-assisted work before it reaches the clinic or public.

What you can ask to see

• The clinic can ask where AI was used
• Medical and performance claims require source checking
• Human review before publication
• Sensitive information excluded from prompts and unapproved tools

Honest fit and scope

AKIERO should say no when a request falls outside its strengths or when a clinic is not ready to benefit from more marketing. Scope, assumptions, client responsibilities, and third-party costs belong in writing before work starts.

What you can ask to see

• No claim that one agency can do everything
• Specialists identified when outside expertise is needed
• Quarterly scope and priority review
• No pricing change until the work and accountability are clear