A practical content and production plan
A planned photography or video session can support a consistent calendar without making your clinical team film every day. We agree what AKIERO creates, what your team supplies and who approves posts.
- Channel review, brand voice and content themes
- Branded copy, graphics and creative direction
- A calendar with named reviewers and approvals
- Review of engagement and useful website enquiries
Careful review before patient content is published
Clinical statements need the practice's review. Identifiable patient photographs, testimonials and stories need an appropriate consent and approval process. We plan that workflow before content production and separate organic content from any paid promotion.